FARMINGTON, Minnesota — Family, friends, and supporters are rallying around Matt Rustad, widely known as “Cowboy,” after he sustained critical injuries in an ATV accident on Saturday, October 3, 2026.
According to statements shared by family members and those close to Rustad, he was seriously injured in the accident and was rushed to Hennepin County Medical Center (HCMC), where medical teams performed emergency brain surgery in an effort to save his life.
As of the latest updates, Rustad remains in critical condition and is being closely monitored by doctors. Family members reported that he is currently in a coma-like state as medical professionals continue to assess his condition and determine the next steps in his treatment and recovery.
The news has prompted an outpouring of support from friends, community members, and followers who have flooded social media with prayers, messages of encouragement, and expressions of hope for his recovery.
In a statement shared following the accident, loved ones expressed gratitude for the overwhelming support they have received during the difficult days since the incident.
“Matt Rustad (Cowboy) was severely injured in an ATV accident on Saturday, October 3, 2026,” a family update stated. “The family cannot thank everyone enough for all the love and support they have received. Please say extra prayers for Matt and his family during this difficult time.”
Additional messages from those connected to C&S Custom Calls highlighted Rustad’s importance to the organization and the impact he has had on those around him.
According to the company, the accident was not related to hunting activities. The organization described Rustad as a central figure within the C&S family and emphasized the uncertainty that remains regarding his condition.
“Matt has been the beating heart of C&S for a long time now,” the statement said. “This is going to be a long, difficult recovery, and we are not out of the woods yet.”
Supporters have adopted the phrase #CowboyStrong as a symbol of solidarity and encouragement for Rustad, his wife Liz, their child, and the entire family as they face the challenges ahead.
The accident has deeply affected those who know Rustad personally and professionally. Friends describe him as a hardworking, dedicated individual whose positive influence has extended throughout the outdoor and hunting communities. Many have shared stories of his generosity, friendship, and willingness to help others, qualities they say have defined his character for years.
As the family awaits further medical updates, community members continue organizing prayer efforts and sharing messages of hope for Rustad’s recovery. Loved ones have asked the public to keep Matt, Liz, and their family in their thoughts during what is expected to be a lengthy and difficult healing process.
While many questions remain about Rustad’s prognosis, supporters continue to hold onto hope and draw strength from the widespread support being shown across the community.
For now, family members say their focus remains on Matt’s treatment, recovery, and the encouragement provided by the countless individuals standing beside them during this challenging time.
The community continues to rally around the Rustad family under a simple but powerful message: #CowboyStrong.
